10 Best On Formula In The Us - Black Friday 2024

Advertising Disclosure

Last Updated - November 22, 2024

Best Choice

1

Clicked 29 times in the last month

Enfamil
Enfamil NeuroPro Baby Formula, MFGM* 5-Year Benefit, Expert-Recommended Brain-Building Omega-3 DHA, Exclusive Immune Supporting HuMO6 Blend, Infant Formula Powder, Baby Milk, 36.4 Oz (Pack of 4)

9.3 worth the money

9.3 For traveling

9.1 Flavor

Why we love it

Nutrient rich nutrition

US manufactured quality

Easy single serve packaging
Main highlights

Key Features
Supports cognitive, motor & communication development with MFGM, DHA, and exclusive HuMO6 immune blend. Trusted by parents and pediatricians.

Ideal Use Cases
Perfect for infants up to 12 months, aiding brain development and immune support. SNAP eligible for added convenience.

Customer Reviews
Most praised for its digestibility, nutritional value, and noticeable developmental support in infants.
Show more
9.7

Exceptional

View offer on:

Show more
Curious about how we select the top products for you? Explore How It Works

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
Value for Money

2

Similac
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula Powder, 36-oz Value Can, Pack of 3

9.7 worth the money

9.3 quality of ingredients

8.7 Flavor

Why we love it

Mimics breast milk closely with 5 HMO prebiotics.

Supports immune, brain, and digestive health.

Non-GMO and no artificial growth hormones.
Main highlights

Closer to Breast Milk
Similac 360 Total Care features an exclusive blend of 5 HMO prebiotics structurally identical to those in breast milk, supporting immune, brain, and digestive health.

Ideal for New Moms
Perfect for new mothers needing a reliable, easy-to-mix formula that supports overall baby health, especially in cases where breastfeeding is challenging.

Highly Praised Feature
Customers appreciate the formula's ease of mixing, minimal clumping, and its resemblance to breast milk, making it gentle on babies' stomachs.
Show more
9.5

Excellent

View offer on:

Show more
3

Similac
Similac Advance Infant Formula with Iron, Baby Formula Powder, 30.8-oz Value Can

9.9 Comfort

8.4 Flavor

8.0 worth the money

Why we love it

Nutritionally complete

Supports brain eye dev

No artificial hormones
Main highlights

Key Features
Nutritionally complete, mimics breast milk, enhances brain and eye health, no palm olein oil, free from artificial growth hormones, kosher and halal.

Ideal Use Cases
Perfect for infants needing easy digestion, those who require additional brain and eye nutritional support, and for parents valuing natural growth without artificial hormones.

Customer Praise
Highly appreciated for its easy digestibility, close resemblance to breast milk, and significant positive impact on infant development and health.
Show more
9.4

Excellent

View offer on:

Show more
4

Similac
Similac® 360 Total Care®* Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula Powder, 20.6-oz Tub

Why we love it

Closer to breastmilk

Whole baby nutrition

Strengthen Immunity
Main highlights

SIMILAC IS THE #1 INFANT FORMULA BRAND fed in hospitals
SAVE MORE: Sign up for Subscribe & Save for easy home delivery; plus, get up to $400§ in great offers by joining MySimilac Rewards and choosing digital savings
NO ARTIFICIAL GROWTH HORMONES & NON-GMO: Similac was the first leading infant formula brand with no artificial growth hormones. Similac 360 Total Care contains ingredients that are not genetically engineered
HELPS STRENGTHEN THE IMMUNE SYSTEM: Similac 360 Total Care is designed to help strengthen baby’s immune system
EBT ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits in select stores. The SNAP name is a service mark of the US Department of Agriculture; USDA does not endorse any goods, services, or enterprises
CLOSER TO BREAST MILK THAN EVER BEFORE: Similac 360 Total Care, our biggest formula breakthrough, has an exclusive blend of 5 HMO prebiotics structurally identical to those in breast milk
360 WHOLE-BABY SUPPORT: Nutrition designed for immune support, brain development, and digestive health
Show more
9.3

Excellent

View offer on:

Show more
5

Similac
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula, Ready to Feed, 2-fl-oz Bottle, Pack of 12

Why we love it

Closer to breast milk

360 whole baby support

Strengthens immune system
Main highlights

Key Features
Features exclusive blend of 5 HMO prebiotics, mirroring breast milk for immune support, brain development, and digestive health.

Ideal Use Cases
Perfect for on-the-go, late-night feedings, and parents seeking a formula close to breast milk for immune and developmental support.

Customer Reviews
Most praised for its convenience and similarity to breast milk, making it a top choice for easing babies’ digestive issues.
Show more
9.1

Excellent

View offer on:

Show more
6

Enfamil
Enfamil NeuroPro Baby Formula, Infant Formula Nutrition, Triple Prebiotic Immune Blend, 2'FL HMO, & Expert-Recommended Omega-3 DHA, Perfect Choice for Baby Milk, Non-GMO, Powder Tub, 20.7 Oz

8.9 Flavor

8.4 worth the money

Why we love it

Expert recommended DHA

Exclusive HuMO6 immune blend

Brain building nutrition
Main highlights

Key Features and Benefits
Clinically shown to support cognitive, motor, and communication development with MFGM components, DHA, and exclusive HuMO6 immune blend.

Ideal Use Cases
Perfect for infants up to 12 months, supporting brain and immune system development, with easy-to-digest proteins, vitamins, and minerals.

Customer Reviews Highlight
Most praised for supporting baby’s brain development and immune health, trusted by parents and pediatricians alike.
Show more
9.0

Excellent

View offer on:

Show more
7

Similac
Similac 360 Total Care Sensitive Infant Formula for Fussiness & Gas Due to Lactose Sensitivity, Has 5 HMO Prebiotics, Non-GMO,‡ Baby Formula Powder, 34.9-oz Value Can, Pack of 3

9.9 quality of ingredients

9.7 For Gentle skin

8.2 Flavor

Why we love it

Gentle on sensitive tummies, reduces fussiness and gas.

Exclusive blend of prebiotics supports digestive health.

No artificial growth hormones, non-GMO ingredients.
Main highlights

Closest Sensitive Formula to Breast Milk
Similac 360 Total Care Sensitive offers gentle nutrition for sensitive tummies, designed to ease fussiness and gas due to lactose sensitivity.

Ideal for Sensitive Tummies
Best for infants with lactose sensitivity, providing whole-baby support for immune health, brain development, and digestion, with no artificial growth hormones or GMOs.

Praised for Reducing Fussiness and Gas
Parents appreciate that it eases common tummy troubles, making babies less fussy and gassy, and it closely mimics breast milk with its prebiotic blend.
8.7

Very Good

View offer on:

Show more
8

Enfamil
Enfamil Nutramigen Hypoallergenic Baby Formula with Iron, Lactose Free, Colic Relief from Cow's Milk Allergy Starts in 24 Hours, Brain Building DHA, Probiotic LGG for Immune Support, 27.8 Oz Can

9.9 quality of ingredients

8.0 worth the money

8.0 Packaging materials

Why we love it

Clinically proven relief for colic due to cow's milk allergy.

Fast relief within 48 hours for a happier baby.

Supports brain development with omega-3 DHA, ARA, and choline.
Main highlights

Clinically Proven Colic Relief
Delivers clinically proven relief from colic due to cow's milk allergy, ensuring a happier, better-rested baby and mom.

Best for Dairy Allergies
Ideal for babies with dairy or soy allergies, providing gentle, lactose-free nutrition with omega-3 DHA, ARA, and choline for brain development.

Effective Allergy Management
Most customer reviews praise how effectively it manages dairy allergies and reduces digestive issues, ensuring a comfortable and happy baby.
Show more
8.4

Good

View offer on:

Show more
9

Similac
Similac Alimentum with 2’-FL HMO Hypoallergenic Infant Formula, for Food Allergies and Colic,* Suitable for Lactose Sensitivity, Baby Formula Powder, 19.8-oz Value Can

9.9 quality of ingredients

9.3 worth the money

8.7 dispense easily

Why we love it

Reduces colic symptoms within 24 hours.

Hypoallergenic formula minimizes allergic reactions.

Contains immune-nourishing 2-FL HMO.
Main highlights

Hypoallergenic Formula
Contains broken-down milk protein to virtually eliminate allergic reactions in most babies with cow's milk protein allergies.

Ideal for Colic and Allergies
Recommended for infants with colic symptoms due to protein sensitivity or milk allergies; starts reducing symptoms within 24 hours.

Convenience and Effectiveness
Parents praise the ease of purchase, bulk availability, and significant reduction in digestive issues and reflux.
Show more
8.3

Good

View offer on:

Show more
10

Enfamil
Enfamil NeuroPro Baby Formula, MFGM* 5-Year Benefit, Expert-Recommended Brain-Building Omega-3 DHA, Exclusive Immune Supporting HuMO6 Blend, Infant Formula Powder, Baby Milk, 28.3 Oz

8.7 Flavor

8.4 worth the money

Why we love it

Expert recommended DHA

Immune blend support

Brain building nutrition
Main highlights

Key Features
Supports cognitive, motor, and communication development with MFGM components and DHA. Exclusive HuMO6 blend for immune support. Trusted by parents and pediatricians.

Ideal Use Cases
Perfect for infants up to 12 months, aiding brain development and providing nutritional support with easy-to-digest proteins, vitamins, and minerals.

Customer Reviews
Most reviews highlight the formula`s support for healthy development and immune system, ease of digestion, and the trust in Enfamil as a brand.
Show more
8.2

Good

View offer on:

Show more

10 Best On Formula In The Us - Black Friday 2024

1

Enfamil NeuroPro Baby Formula, MFGM* 5-Year Benefit, Expert-Recommended Brain-Building Omega-3 DHA, Exclusive Immune Supporting HuMO6 Blend, Infant Formula Powder, Baby Milk, 36.4 Oz (Pack of 4)

Why we love it

2

Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula Powder, 36-oz Value Can, Pack of 3

Why we love it

3

Similac Advance Infant Formula with Iron, Baby Formula Powder, 30.8-oz Value Can

Why we love it

4

Similac® 360 Total Care®* Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula Powder, 20.6-oz Tub

Why we love it

5

Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula, Ready to Feed, 2-fl-oz Bottle, Pack of 12

Why we love it

6

Enfamil NeuroPro Baby Formula, Infant Formula Nutrition, Triple Prebiotic Immune Blend, 2'FL HMO, & Expert-Recommended Omega-3 DHA, Perfect Choice for Baby Milk, Non-GMO, Powder Tub, 20.7 Oz

Why we love it

7

Similac 360 Total Care Sensitive Infant Formula for Fussiness & Gas Due to Lactose Sensitivity, Has 5 HMO Prebiotics, Non-GMO,‡ Baby Formula Powder, 34.9-oz Value Can, Pack of 3

Why we love it

8

Enfamil Nutramigen Hypoallergenic Baby Formula with Iron, Lactose Free, Colic Relief from Cow's Milk Allergy Starts in 24 Hours, Brain Building DHA, Probiotic LGG for Immune Support, 27.8 Oz Can

Why we love it

9

Similac Alimentum with 2’-FL HMO Hypoallergenic Infant Formula, for Food Allergies and Colic,* Suitable for Lactose Sensitivity, Baby Formula Powder, 19.8-oz Value Can

Why we love it

10

Enfamil NeuroPro Baby Formula, MFGM* 5-Year Benefit, Expert-Recommended Brain-Building Omega-3 DHA, Exclusive Immune Supporting HuMO6 Blend, Infant Formula Powder, Baby Milk, 28.3 Oz

Why we love it

Black Friday Sale

Related deals you might like for on formula

Enfamil NeuroPro Gentlease Baby Formula, Brain Building DHA, HuMO6 Immune Blend, Designed to Reduce Fussiness, Crying, Gas & Spit-up in 24 Hrs, has Prebiotics to Promote Softer Stools, Reusable Tub, 19.5 Oz

$37.84

Similac 360 Total Care Sensitive Infant Formula for Fussiness & Gas Due to Lactose Sensitivity, Has 5 HMO Prebiotics, Non-GMO,‡ Baby Formula Powder, 20.1-oz Tub

$34.98

Kabrita Goat Milk Infant Formula - Easy to Digest Baby Formula 0-12 Months - Contains Prebiotics, Iron, DHA, Non-GMO - Gentle on Sensitive Tummies - Formula Supporting Gut Health & Sleep - 28Oz

$44.99

ByHeart Infant Formula Powder for Infants 0-12 Months, Made With Organic Whole Milk, Clean Label Project Certified, Closest-to-Breast Milk Baby Formula Patented Protein Blend, 24 Ounce (Pack of 1)

$34.42

Similac 360 Total Care Sensitive* Infant Formula With 5 HMO Prebiotics, for Fussiness & Gas Due to Lactose Sensitivity, Non-GMO, ‡ Baby Formula, Ready to Feed, 2-fl-oz Bottle, Pack of 12

$14.99

Aussie Bubs Grass Fed Nutritional Milk-Based Toddler Formula, For Kids 12-36 months, Made with Non-GMO Organic Milk, 28.2 oz

$29.61

Similac Pro-Total Comfort®* Infant Formula With Iron, Gentle, Easy-to-Digest Formula, With 2'-FL HMO for Immune Support, Non-GMO, Baby Formula Powder, 20.1-oz Tub

$32.68

Pure Bliss by Similac Irish Farms Infant Formula, Easy to Digest, Non-GMO, Powder, 24.7-oz Can

$29.98

Kabrita Goat Milk Toddler Formula - Easy to Digest Baby Formula 12-24 Months - Contains Vitamin C, D, Iron, DHA, Non-GMO - Gentle on Sensitive Tummies - Formula Supporting Gut Health & Sleep - 28Oz.

$40.99

Sign up and get exclusive special deals