July 6, 2025

Advertising Disclosure

Liquid Detergents of 2025

Save up to 12% off

Best Choice

1

Tide
Tide Ultra Oxi Laundry Detergent Liquid Soap, High Efficiency (He), 59 Loads, 84 Fl Oz (Packaging May Vary)
Main highlights

Concentrated Formula for Tough Stains
Tide Ultra Oxi's built-in pre-treaters effectively remove tough stains with a concentrated formula.

Versatile Use for Home Laundry
Perfect for tackling set-in odors and stains on clothes, shoes, and more.

Highly Praised Cleaning Efficiency
Customers appreciate its ability to clean kid and pet stains effectively.
9.8

Exceptional

Our Rating

9.9
Freshness

9.7
Packaging materials

9.5
Aroma
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Tide

Tide Plus Boost of Ultra Downy Liquid Laundry Detergent, April Fresh Scent, 148 fl oz, 105 Loads, Laundry Detergent Liquid with Long-Lasting Freshness
9.7

Exceptional

Our Rating
3

Arm & Hammer
ARM & HAMMER Plus OxiClean Odor Blasters Fresh Burst, 128 Loads Liquid Laundry Detergent, 166.5 Fl oz

12% Off
Main highlights

Triple-Power Detergent
Combines ARM & HAMMER Baking Soda, OxiClean, and Odor Blasters for deep cleaning and lasting freshness.

Ideal for Odor Control
Perfect for households with kids or active lifestyles, tackling tough odors and stains.

Praised for Odor Elimination
Highly rated by customers for eliminating stubborn odors from clothes and laundry.
Key specs
- Scent:Fresh Burst
- Compatibility:HE laundry detergent
- Formulation:Liquid
- Load Capacity:128 medium loads
- Skin Type:N/A
9.5

Excellent

Our Rating

9.5
worth the money

9.3
Aroma

9.1
Freshness
4

Tide
Tide Laundry Detergent Liquid, Original Scent, HE Compatible, 100 Loads, 132 fl oz, Tide Laundry Detergent, Liquid Laundry Detergent (Packaging May Vary)
Main highlights

Deep Cleaning with Fresh Scent
America's #1 detergent brand Tide offers deep cleaning, fresh scent, and is made in the USA. It cleans, freshens, whitens, and brightens.

Perfect for Families and Sensitive Skin
Ideal for families, especially those with babies and sensitive skin. Effective on tough stains, pet stains, and gentle enough to avoid skin rashes.

Highly Effective Stain Removal
Customers consistently praise Tide for its superior stain removal capabilities, even on set-in stains, and its ability to keep clothes smelling fresh.
9.3

Excellent

Our Rating

9.5
Simple to use

9.3
Aroma

9.1
Packaging materials
5

Tide
Tide Simply Liquid Laundry Detergent, Refreshing Breeze, 168 oz, 128 Loads, Tide Liquid Laundry Detergent, Laundry Soap
Main highlights

Powerful Cleaning Performance
Tackles 99 common stains and odors, including food, grass, and wine.

Versatile Use Scenarios
Ideal for all washing machines and effective in cold water.

Customer Praised Fresh Scent
Leaves clothes with a Refreshing Breeze scent that lasts.
Key specs
- Scent:Refreshing Breeze
- Compatibility:HE and non-HE machines
- Formulation:Concentrated
- Load Capacity:10.5 Pounds
- Skin Type:N/A
9.1

Excellent

Our Rating
See Today’s Deals & Prices
6

Gain
Gain + Aroma Boost Laundry Detergent Liquid, Original Scent, 107 Loads, 154 fl oz, HE Compatible Laundry Soap with Febreze and Oxi, Gain Laundry Detergent, Liquid Laundry Detergent
Main highlights

Long Lasting Freshness
Gain + Aroma Boost provides 6 weeks of freshness from wash until wear.

Versatile Use
Ideal for all washing machines, including HE models, and effective even in cold water.

Fragrance and Cleaning Power
Customers love the original scent and effective stain removal.
Key specs
- Scent:Smells great
- Compatibility:All washing machines
- Formulation:N/A
- Load Capacity:N/A
- Skin Type:N/A
9.0

Excellent

Our Rating
7

Amazon Basics
Amazon Basics Concentrated Liquid Laundry Detergent, Free of Perfumes & Clear of Dyes, 110 loads, 82.5 Fl Oz (Previously Solimo)
Main highlights

Key Features
Hypoallergenic, dye and perfume-free, 110 loads per bottle, 2x more concentrated, safe for all washing machines.

Ideal Use Cases
Perfect for sensitive skin, baby clothes, and anyone seeking a gentle yet effective clean without irritants.

Customer Praise
Most reviews highlight its effectiveness on sensitive skin and value for money as top benefits.
Key specs
- Scent:Free and Clear
- Compatibility:Standard and HE machines
- Formulation:Liquid
- Load Capacity:110 loads
- Skin Type:Hypoallergenic
8.8

Very Good

Our Rating

8.7
For Gentle skin

8.4
Aroma

8.2
worth the money
8

Tide
Tide Free & Gentle, Liquid Laundry Detergent Soap, Unscented, Hypoallergenic for Sensitive Skin and Free of Dyes, HE Compatible, 64 Loads, 84 fl oz
Main highlights

Gentle and Effective Cleaning
Tide Free & Gentle offers a deep clean that's gentle on skin, ideal for sensitive users.

Ideal for Families and Allergy Sufferers
Hypoallergenic, dye-free, and perfume-free, perfect for families and allergy sufferers.

Praise for Stain Removal
Customers love its ability to remove tough stains effectively.
8.7

Very Good

Our Rating

9.7
For Gentle skin

9.3
Aroma

9.1
worth the money
9

Gain
Gain Liquid Laundry Detergent, Happy, HE Compatible, 154 fl oz, 107 Loads
Main highlights

Scent Elevates Mood
Gain Liquid Laundry Detergent features a Happy scent that elevates your mood, offering 75% more freshness for an invigorating laundry experience.

Versatile Use
Works in all washing machines and water conditions, making it ideal for any laundry setting and ensuring consistent results.

Mood-Boosting Fragrance
Customers frequently praise the mood-boosting Happy scent, which transforms laundry into a refreshing and enjoyable task.
Key specs
- Scent:Gain Happy
- Compatibility:All washing machines
- Formulation:N/A
- Load Capacity:N/A
- Skin Type:N/A
8.6

Very Good

Our Rating
10

ECOS
ECOS Laundry Detergent Liquid, 200 Loads - Dermatologist Tested Laundry Soap - Hypoallergenic, EPA Safer Choice Certified, Plant-Powered - Lavender, 100 Fl Oz (Pack of 2)
Main highlights

Eco-Friendly and Hypoallergenic
Biodegradable, pH-balanced, and dermatologist-tested for sensitive skin.

Ideal for Sensitive Skin and Eco-Conscious Homes
Vegan, cruelty-free, and suitable for families with allergies.

Praised for Cleaning Power
Customers love its effective cleaning without harsh chemicals.
Key specs
- Scent:N/A
- Compatibility:N/A
- Formulation:Liquid detergent
- Load Capacity:200 loads
- Skin Type:Sensitive skin
8.4

Good

Our Rating

9.3
For Gentle skin

9.1
Aroma

8.4
worth the money

Liquid Detergents of 2025

1

Tide Ultra Oxi Laundry Detergent Liquid Soap, High Efficiency (He), 59 Loads, 84 Fl Oz (Packaging May Vary)

9.9

9.7

9.5

How do we rank?

How do we rank?

Analyzing top stores

2

Tide Plus Boost of Ultra Downy Liquid Laundry Detergent, April Fresh Scent, 148 fl oz, 105 Loads, Laundry Detergent Liquid with Long-Lasting Freshness

3

ARM & HAMMER Plus OxiClean Odor Blasters Fresh Burst, 128 Loads Liquid Laundry Detergent, 166.5 Fl oz

9.5

9.3

9.1

4

Tide Laundry Detergent Liquid, Original Scent, HE Compatible, 100 Loads, 132 fl oz, Tide Laundry Detergent, Liquid Laundry Detergent (Packaging May Vary)

9.5

9.3

9.1

5

Tide Simply Liquid Laundry Detergent, Refreshing Breeze, 168 oz, 128 Loads, Tide Liquid Laundry Detergent, Laundry Soap

6

Gain + Aroma Boost Laundry Detergent Liquid, Original Scent, 107 Loads, 154 fl oz, HE Compatible Laundry Soap with Febreze and Oxi, Gain Laundry Detergent, Liquid Laundry Detergent

7

Amazon Basics Concentrated Liquid Laundry Detergent, Free of Perfumes & Clear of Dyes, 110 loads, 82.5 Fl Oz (Previously Solimo)

8.7

8.4

8.2

8

Tide Free & Gentle, Liquid Laundry Detergent Soap, Unscented, Hypoallergenic for Sensitive Skin and Free of Dyes, HE Compatible, 64 Loads, 84 fl oz

9.7

9.3

9.1

9

Gain Liquid Laundry Detergent, Happy, HE Compatible, 154 fl oz, 107 Loads

10

ECOS Laundry Detergent Liquid, 200 Loads - Dermatologist Tested Laundry Soap - Hypoallergenic, EPA Safer Choice Certified, Plant-Powered - Lavender, 100 Fl Oz (Pack of 2)

9.3

9.1

8.4

Similar products on Amazon

Tide Simply Clean & Fresh Liquid Laundry Detergent, Berry Blossom Scent, 89 loads, 117 fl oz (Packaging May vary)

$10.44

ARM & HAMMER Plus OxiClean Odor Blasters Fresh Burst, 77 Loads Liquid Laundry Detergent, 100.5 Fl oz

$8.98

ARM & HAMMER Sensitive Skin Free & Clear Liquid Laundry Detergent, 105 fl oz, 105 Loads

$8.98

ARM & HAMMER Clean Burst, 105 Loads Liquid Laundry Detergent, 105 fl oz

$8.98

ARM & HAMMER Plus OxiClean Clean Meadow, 77 Loads Liquid Laundry Detergent, 100.5 fl oz

$8.98

ARM & HAMMER Sensitive Skin Liquid Laundry Detergent, Fresh Scent, 105 fl oz, 105 Loads

$8.98

ARM & HAMMER Plus OxiClean Fresh Scent, 77 Loads Liquid Laundry Detergent, 100.5 Fl oz

$8.98

Gain + Aroma Boost Liquid Laundry Detergent, Moonlight Breeze Scent, 61 Loads, 88 fl oz, HE Compatible

$9.94

Tide Simply Clean & Sensitive Laundry Detergent, Cool Cotton Scent, 89 Loads, 117 Fl Oz, Tide Laundry Detergent, Laundry Soap

$10.44

Tide Plus Febreze Sport Odor Defense Liquid Laundry Detergent Soap, HE Compatible, 94 Loads, 132 fl oz

$19.94

Sign up and get exclusive special deals