Liquid Detergents of 2025

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Last Updated - June 14, 2025

Best Choice

1

Tide
Tide Ultra Oxi Liquid Laundry Detergent HE Compatible, 94 Loads, 132 fl oz (Packaging May Vary)

9.9 Freshness

9.7 Packaging materials

9.7 Simple to use

Why we love it

Highly trusted brand for reliable cleaning.

Built-in pre-treaters for tough stain removal.

Concentrated formula offers more cleaning power per drop.
Main highlights

Built-in Pre-treaters for Tough Stains
Tide Power + Ultra OXI includes built-in pre-treaters that effectively remove even the toughest stains, ensuring a thorough clean.

Perfect for Heavy-Duty Laundry Needs
Ideal for households with children or active individuals, this detergent excels at removing grease, dirt, and tough stains from clothing and even shoes.

Highly Effective Cleaning Performance
Customers consistently praise Tide for its reliable cleaning power, long-lasting fresh scent, and ability to keep clothes spotless and smelling great.
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9.8

Exceptional

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How do we rank?

Using our advanced technology, we scan thousands of products and stores, analyzing reviews, ratings, and trends to find what matters most to users like you.

Our team then reviews the data and real user feedback, combining AI and human insights to bring you real-time, top-rated recommendations to guide your decisions with clarity and confidence.
Value for Money

2

Tide
Tide Free & Gentle Liquid Laundry Detergent, 100 Loads, 132 fl oz, Tide Laundry Detergent, Clean Laundry Detergent (Packaging May Vary)

9.5 Freshness

9.5 For Gentle skin

9.3 Aroma

Why we love it

Dermatologist recommended for sensitive skin.

Effective on tough stains and odors.

Fragrance-free, ideal for allergies.
Main highlights

Gentle Dermatologist Recommended Formula
Tide Free & Gentle is hypoallergenic, dye-free, and perfume-free, offering a deeper clean that's gentle on sensitive skin.

Ideal for Sensitive Skin and Allergies
Perfect for families with babies or members with allergies, ensuring a safe and effective clean without irritants.

Highly Praised Stain Removal
Customers rave about its ability to remove tough, set-in stains from clothes and household fabrics.
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9.6

Exceptional

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3

Arm & Hammer
ARM & HAMMER Plus OxiClean Odor Blasters Fresh Burst, 128 Loads Liquid Laundry Detergent, 166.5 Fl oz

12% Off

9.5 worth the money

9.3 Aroma

9.1 Freshness

Why we love it

Fights tough odors effectively.

Removes stubborn stains easily.

Keeps clothes smelling fresh.
Main highlights

Triple-Power Detergent
Combines ARM & HAMMER Baking Soda, OxiClean, and Odor Blasters for deep cleaning and lasting freshness.

Ideal for Odor Control
Perfect for households with kids or active lifestyles, tackling tough odors and stains.

Praised for Odor Elimination
Highly rated by customers for eliminating stubborn odors from clothes and laundry.
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9.4

Excellent

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4

Arm & Hammer
ARM & HAMMER Liquid Laundry Detergent, Clean Burst Fresh, 170 fl oz, 170 Loads

12% Off

9.7 Simple to use

9.5 Freshness

9.3 worth the money

Why we love it

Effectively removes tough stains.

Suitable for all washing machines.

Leaves a fresh, clean scent.
Main highlights

Powerful Cleaning Performance
ARM & HAMMER Clean Burst provides 2X stain fighters for tough dirt and odors.

Versatile Use
Ideal for standard and HE washers, perfect for clothes, towels, and more.

Pleasant Scent
Customers appreciate the fresh, non-overwhelming fragrance that leaves clothes smelling clean.
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9.3

Excellent

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5

Tide
Tide Laundry Detergent Liquid, Original Scent, HE Compatible, 100 Loads, 132 fl oz, Tide Laundry Detergent, Liquid Laundry Detergent (Packaging May Vary)

9.5 Simple to use

9.3 Aroma

9.1 Packaging materials

Why we love it

Top-selling, trusted brand with proven effectiveness.

Removes tough stains and leaves clothes smelling fresh.

Made in the USA, ensuring quality and reliability.
Main highlights

Deep Cleaning with Fresh Scent
America's #1 detergent brand Tide offers deep cleaning, fresh scent, and is made in the USA. It cleans, freshens, whitens, and brightens.

Perfect for Families and Sensitive Skin
Ideal for families, especially those with babies and sensitive skin. Effective on tough stains, pet stains, and gentle enough to avoid skin rashes.

Highly Effective Stain Removal
Customers consistently praise Tide for its superior stain removal capabilities, even on set-in stains, and its ability to keep clothes smelling fresh.
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9.1

Excellent

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6

Tide
Tide Simply Liquid Laundry Detergent, Refreshing Breeze, 168 oz, 128 Loads, Tide Liquid Laundry Detergent, Laundry Soap

Why we love it

Removes tough stains effectively.

Affordable and budget-friendly.

Pleasant, lasting fresh scent.
Main highlights

Powerful Cleaning Performance
Tackles 99 common stains and odors, including food, grass, and wine.

Versatile Use Scenarios
Ideal for all washing machines and effective in cold water.

Customer Praised Fresh Scent
Leaves clothes with a Refreshing Breeze scent that lasts.
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8.9

Very Good

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7

Gain
Gain + Aroma Boost Laundry Detergent Liquid, Original Scent, 107 Loads, 154 fl oz, HE Compatible Laundry Soap with Febreze and Oxi, Gain Laundry Detergent, Liquid Laundry Detergent

Why we love it

Provides long-lasting freshness.

Safe for sensitive skin.

Compatible with all washing machines.
Main highlights

Long Lasting Freshness
Gain + Aroma Boost provides 6 weeks of freshness from wash until wear.

Versatile Use
Ideal for all washing machines, including HE models, and effective even in cold water.

Fragrance and Cleaning Power
Customers love the original scent and effective stain removal.
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8.8

Very Good

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8

Gain
Gain Liquid Laundry Detergent, Happy, HE Compatible, 154 fl oz, 107 Loads

Why we love it

Delivers a long-lasting fresh scent.

Compatible with any washer type.

Enhances mood with every wash.
Main highlights

Scent Elevates Mood
Gain Liquid Laundry Detergent features a Happy scent that elevates your mood, offering 75% more freshness for an invigorating laundry experience.

Versatile Use
Works in all washing machines and water conditions, making it ideal for any laundry setting and ensuring consistent results.

Mood-Boosting Fragrance
Customers frequently praise the mood-boosting Happy scent, which transforms laundry into a refreshing and enjoyable task.
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8.7

Very Good

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9

ECOS
ECOS Laundry Detergent Liquid, 200 Loads - Dermatologist Tested Laundry Soap - Hypoallergenic, EPA Safer Choice Certified, Plant-Powered - Lavender, 100 Fl Oz (Pack of 2)

20% Off

9.3 For Gentle skin

9.1 Aroma

8.4 worth the money

Why we love it

Eco-friendly and gentle on sensitive skin.

Effective cleaning with natural enzymes.

Certified safer choice for health and environment.
Main highlights

Eco-Friendly and Hypoallergenic
Biodegradable, pH-balanced, and dermatologist-tested for sensitive skin.

Ideal for Sensitive Skin and Eco-Conscious Homes
Vegan, cruelty-free, and suitable for families with allergies.

Praised for Cleaning Power
Customers love its effective cleaning without harsh chemicals.
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8.5

Good

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10

Tide
Tide plus Downy Liquid Laundry Detergent Soap, April Fresh Scent, HE Compatible, 94 Loads, 132 fl oz (Packaging May Vary)

11% Off
Main highlights

TRUSTED TIDE PLUS COLLECTION: This product is part of the trusted Tide Plus Collection, ensuring high-quality and effective cleaning
TIDE + DOWNY: Tide + Downy liquid detergent provides Tide's powerful cleaning and the freshness of Downy’s iconic April Fresh scent
HE AND NON-HE COMPATIBLE: This liquid detergent works in laundry loads for both HE and non-HE washing machines, making it a versatile choice for all types of washing machines
FROM AMERICA'S #1 DETERGENT BRAND: From Tide, the #1 brand used by dermatologists, this detergent works on 100% of common stains, even in cold water
CONCENTRATED FORMULA: With a concentrated formula, you get a powerful cleaning solution for your laundry
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8.4

Good

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Liquid Detergents of 2025

1

Tide Ultra Oxi Liquid Laundry Detergent HE Compatible, 94 Loads, 132 fl oz (Packaging May Vary)

Why we love it

How do we rank?

2

Tide Free & Gentle Liquid Laundry Detergent, 100 Loads, 132 fl oz, Tide Laundry Detergent, Clean Laundry Detergent (Packaging May Vary)

Why we love it

3

ARM & HAMMER Plus OxiClean Odor Blasters Fresh Burst, 128 Loads Liquid Laundry Detergent, 166.5 Fl oz

Why we love it

4

ARM & HAMMER Liquid Laundry Detergent, Clean Burst Fresh, 170 fl oz, 170 Loads

Why we love it

5

Tide Laundry Detergent Liquid, Original Scent, HE Compatible, 100 Loads, 132 fl oz, Tide Laundry Detergent, Liquid Laundry Detergent (Packaging May Vary)

Why we love it

6

Tide Simply Liquid Laundry Detergent, Refreshing Breeze, 168 oz, 128 Loads, Tide Liquid Laundry Detergent, Laundry Soap

Why we love it

7

Gain + Aroma Boost Laundry Detergent Liquid, Original Scent, 107 Loads, 154 fl oz, HE Compatible Laundry Soap with Febreze and Oxi, Gain Laundry Detergent, Liquid Laundry Detergent

Why we love it

8

Gain Liquid Laundry Detergent, Happy, HE Compatible, 154 fl oz, 107 Loads

Why we love it

9

ECOS Laundry Detergent Liquid, 200 Loads - Dermatologist Tested Laundry Soap - Hypoallergenic, EPA Safer Choice Certified, Plant-Powered - Lavender, 100 Fl Oz (Pack of 2)

Why we love it

10

Tide plus Downy Liquid Laundry Detergent Soap, April Fresh Scent, HE Compatible, 94 Loads, 132 fl oz (Packaging May Vary)

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