Hair Coloring Products of 2025

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Last Updated - April 27, 2025

Best Choice

1

Clicked 7 times in the last month

Garnier
Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 4.0 Dark Brown, 2 Count (Packaging May Vary)

17% Off
Main highlights

Vegan Hair Dye Formula: Ammonia, Silicone, Paraben, Phthalates & Cruelty Free. Vegan formula - no animal derived ingredients. Delivers brilliant color and visibly healthier hair that’s hydrated, silky, and up to 3x shinier (than uncolored, unwashed hair)
Olia 4.0 Dark Brown Permanent Hair Dye: This dark brown hair dye has natural reflects and provides 100% gray coverage to achieve vivid, radiant long lasting color for all hair textures
Oil Powered Olia Hair Color: Powered by 60% oils and no Ammonia. With sunflower and camellia oil, it propels color deep inside the hair for long lasting hair color. Best for anyone with natural hair between light brown and black
Instructions: Put on the included gloves. Remove the Developer Bottle cap, mix-in the Colorant, and shake vigorously. Apply to roots, then, apply through lengths and ends for even coverage. Wait 30 minutes, then rinse & condition
Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
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9.8

Exceptional

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
Value for Money

2

Naturtint
Naturtint 5N Light Chestnut Brown Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)

Why we love it

Ammonia-free for healthier hair.

Vegan and cruelty-free choice.

Offers vibrant color variety.
Main highlights

Ammonia Free and Vegan
Naturtint is free from ammonia, parabens, and artificial fragrance, offering a healthier coloring option.

Ideal for Gray Coverage
Provides up to 100% gray coverage with 32 mixable shades for natural-looking results.

Praised for Natural Look
Customers love the natural look and feel of their hair after using Naturtint.
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9.6

Exceptional

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3

L’Oreal Paris
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8G Golden Blonde, Pack of 1, Hair Dye

19% Off

Why we love it

Fade-resistant vibrant color.

Over 50 shades available.

Includes nourishing conditioner.
Main highlights

Fade-Defying Color and Shine
The Superior Preference kit offers vibrant, fade-resistant color with a shine-enhancing conditioner.

Ideal for Long-Lasting Color
Perfect for those seeking enduring, vibrant hair color with over 50 shades to choose from.

Most Praised Feature: Color Vibrancy
Customers frequently praise the long-lasting vibrancy and dimension of the hair color.
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9.5

Excellent

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4

AGE beautiful
AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 1N Jet Black

8.2 Simple to use

8.0 Gentle

8.0 worth the money

Why we love it

Covers gray hair effectively.

Reduces brassiness significantly.

Leaves hair shiny and soft.
Main highlights

Full Gray Coverage and Anti-Aging Benefits
AGEbeautiful hair dye offers 100% gray coverage and anti-aging benefits with biotin for thicker, fuller hair.

Ideal for DIY Salon-Quality Results
Perfect for home users seeking professional salon-quality results at a fraction of the cost.

Praised for Brassiness Reduction
Highly praised for effectively reducing brassiness and maintaining vibrant color.
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9.4

Excellent

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5

L'Oreal Paris
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

9.1 Simple to use

8.0 worth the money

8.0 Long life

Why we love it

Quick and easy application.

Excellent gray coverage.

Convenient for busy lifestyles.
Main highlights

Fast Application and Coverage
This 10-minute root hair coloring kit offers quick, effective gray coverage with a precision applicator for even results.

Ideal for Busy Individuals
Perfect for quick touch-ups between salon visits, especially for root regrowth under one inch.

Ease of Use Praised by Customers
Users appreciate the straightforward process and precision applicator, making it easy for anyone to apply.
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9.2

Excellent

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6

REVLON
Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)

25% Off

Why we love it

Repairs hair from inside out.

Reduces breakage significantly.

Provides vibrant, long-lasting color.
Main highlights

Repairs Hair with Bond Repair Complex
The Bond Repair Complex and Vegan Keratin Fillers help repair and strengthen hair from the inside out.

Ideal for Long-Lasting Color
Ammonia-free formula provides 100% gray coverage and up to 8 weeks of vibrant color.

Customer Praised Feature: Silkier Hair
Users frequently praise the product for making hair up to 94% silkier and 9X shinier.
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9.1

Excellent

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7

L'Oreal Paris
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

9.3 materials Quality

8.9 quality of ingredients

8.4 Simple to use

Why we love it

Vibrant, long-lasting color.

Easy application process.

Wide range of trendy shades.
Main highlights

Shimmering Color Transformation
Feria's multi-faceted dye transforms hair with bold, shimmering color.

Fashion-Inspired Versatility
Ideal for those seeking trendy, salon-quality color at home.

Color Longevity Praised
Users love the long-lasting, vibrant finish that turns heads.
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8.9

Very Good

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8

L’Oreal Paris
L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

23% Off

8.7 quality of ingredients

8.4 Simple to use

8.0 Long life

Why we love it

Lifts hair up to 8 levels.

Ideal for dark hair types.

Includes anti-brass conditioner.
Main highlights

Advanced Lightening System
L'Oreal Paris Feria Hyper Platinum lifts hair up to 8 levels for crystal clear platinum results.

Ideal for Dark Hair
Perfect for lightening dark brown to light brown hair to platinum without compromising hair condition.

Highly Praised Conditioner
Includes anti-brass purple conditioner praised for reducing unwanted yellow tones.
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8.6

Very Good

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9

Schwarzkopf
Schwarzkopf Simply Color Hair Color 4.68 Chocolate Cherry, 1 Application - Permanent Hair Dye for Healthy Looking Hair without Ammonia or Silicone, Dermatologist Tested, No PPD & PTD

8.9 Simple to use

8.4 Gentle

8.0 Aroma

Why we love it

Gentle on scalp

Natural color results

Visibley healthy hair
Main highlights

Key Features
Delivers vibrant chocolate cherry color for visibly healthy-looking hair with permanent results. Formulated for shine, longevity, and depth.

Ideal Use Cases
Perfect for those seeking a bold, rich color transformation or to refresh their look with a glossy, deep cherry hue.

Customer Reviews
Most reviews highlight the exceptional color vibrancy, lasting shine, and improvement in hair health and texture post-use.
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8.5

Good

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10

Xarchy
Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hairclips, Applicator, Earmuffs for Hair Highlighting and Hair Coloring at Home

9.9 Simple to clean

9.7 worth the money

9.5 Durability

Why we love it

Complete kit for salon-quality hair dyeing at home.

Reusable and easy-to-clean accessories for long-term use.

Compact storage bag for easy organization and travel.
Main highlights

Complete Hair Dye Kit
Includes 18 essential tools like tinting bowl, brushes, gloves, and shawl, making it perfect for both salon and home use.

Ideal for Home Hair Coloring
Perfect for DIY hair dyeing, root touch-ups, and experimenting with new colors without the need for expensive salon visits.

Highly Praised for Ease of Use
Customers love the convenient, reusable tools, especially the durable gloves and compact mixing bowl, which make the hair dyeing process straightforward.
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8.4

Good

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Hair Coloring Products of 2025

1

Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 4.0 Dark Brown, 2 Count (Packaging May Vary)

2

Naturtint 5N Light Chestnut Brown Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)

Why we love it

3

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8G Golden Blonde, Pack of 1, Hair Dye

Why we love it

4

AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 1N Jet Black

Why we love it

5

L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

Why we love it

6

Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)

Why we love it

7

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

Why we love it

8

L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

Why we love it

9

Schwarzkopf Simply Color Hair Color 4.68 Chocolate Cherry, 1 Application - Permanent Hair Dye for Healthy Looking Hair without Ammonia or Silicone, Dermatologist Tested, No PPD & PTD

Why we love it

10

Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hairclips, Applicator, Earmuffs for Hair Highlighting and Hair Coloring at Home

Why we love it

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Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary)

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Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

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Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit, 1 Application - Hair Bleach Enriched with Keratin, Lightens up to 9 Levels and Protects Hair from Breakage**

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L’Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary

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COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula

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